TextTime.
The missing link between newsrooms of today...
and tomorrow.
Ever since Gutenberg invented the movable type printing press here in Germany in 1439, ideas were mostly measured by the space they took up. Points, picas, letter spacing... but with the advent of broadcast media, a sexy new factor entered into the equation: TIME.
And now, our TextTime software is leading the way for multimedia newsrooms, where content is king and delivery is only a technical afterthought. TextTime makes it a snap to "size" copy prepared for print or online for just about any broadcast format, including radio, podcasts, and video streaming. Less time spent sizing means faster and more accurate edits. TextTime helps editors and reporters cross the great media divide, brings newsrooms into the 21st century, and makes content more appropriate for its various audiences.
TextTime is the missing link between the newsroom of today and the multimedia editorial operation of tomorrow because it instantly docks on to your existing content management system and text software, including Adobe InCopy® and Microsoft Word®2.
TextTime adds a new dimension to your editorial workflows: Time.
Reporters and editors can now see at a glance how much time it takes to read their text on air1. Added, they can mark a specific section and time it within a longer text; crucial for preparing manuscripts where spoken text and pictures must align perfectly. "Overtime" instead of "Overset", "Undertime" replaces "Underset".
Result: Text fits.
1 TextTime has five pre-set reading speeds to fit your output medias needs: sportsreporter (very fast), reporter, newsreader (normal), politician, preacher (slow).
2 TextTime for Microsoft Word® is in the works.



